A field experiment was carried out in four regions to measure the impact of asking race information in a mail survey. The six-page questionnaire was identical between control and test groups except for the addition of questions on race information. The response rates for both groups were identical.
Get full access to this article
View all access options for this article.
References
1.
HymanH. H. (1954), Interviewing in Social Research, Chicago: University of Chicago Press.
PotterD. R. (1972), Questionnaires for Research: An Annotated Bibliography on Design, Construction, and Use, Portland, OR: U.S. Department of Agriculture.
4.
RoscoeA. M., LangDorothy, and ShethJ. N. (1975), “Follow up Methods, Questionnaire Length, and Market Differences in Mail Surveys,”Journal of Marketing, 39(April), 20–27.
5.
ShethJ. N. (1977), “Role of Demographics in Consumer Behavior,”Journal of Business Research, 5(June), 129–138.
6.
ShethJ. N., and RoscoeA. M. (1975), “Impact of Questionnaire Length, Follow up Methods and Geographical Location on Response Rate to a Mail Survey,”Journal of Applied Psychology, 60, 252–254.
7.
SudmanS., and BradburnN. M. (1974), Response Effects in Surveys, Chicago: Aldine Publishing Company.
8.
SudmanS., and BradburnN. M., BlairE., and LocanderW., (1978), “How to Ask Questions about Drinking and Sex: Response Effects to Threatening Questions,” Paper presented at the 82nd APA Convention, San Francisco.