Abstract

Get full access to this article
View all access options for this article.
References
1.
Bartels
Robert
(1970 ), Marketing Theory and Metatheory , Homewood, IL : Richard D. Irwin, Inc.
2.
Bartels
Robert
(1976 ), The History of Marketing Thought , Second edition, Columbus, Ohio : Grid, Inc.
3.
Hunt
Shelby D.
(1971 ), “The Morphology of Theory and the General Theory of Marketing,” Journal of Marketing , 35 (April), 65 –68 .
4.
Shibutani
Tamotsu
(1961 ), Society and Personality , Englewood Cliffs, New Jersey : Prentice-Hall, Inc.
