EnisBen M., LaGarceRaymond, and PrellArthur E.“Extending the Product Life Cycle,”Business Horizons, June 1977, pg. 46.
2.
FooteNelson N., “Market Segmentation as a Competitive Strategy,” presented at the Consumer Market Segmentation Conference, American Marketing Association, Chicago, February 24, 1967.
3.
The Product Portfolio, Boston Consulting Group Perspective; see also, “A Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy,” Intercollegiate Case Clearing House No. 9-175–175; and DayGeorge S., “Diagnosing the Product Portfolio,”Journal of Marketing, Vol. 41 No. 2 (April 1977), pg. 29.
4.
See the following cases: Emery Air Freight Corporation (B); Gillette Safety Razor Division: The Blank Cassette Project; and Docutel Corporation; Intercollegiate Case Clearing House Nos. 9-511-044, 9-574-058 and 9-578-073 respectively.
5.
CooperA. C., DeMuzzioE., HattenK., HicksE. J., TockD., “Strategic Responses to Technological Threats,” Proceedings of the Business Policy and Planning Division of the Academy of Management, Paper #2, Boston, Academy of Management, August 1974.
6.
AbellDerek F., “Competitive Market Strategies: Some Generalizations and Hypotheses,”Marketing Science Institute, April 1975, Report No. 75–107.
7.
AbellDerek F., “Business Definition as an Element of the Strategic Decision,” presented at the American Marketing Association/Marketing Science Institute Conference on Product and Market Planning, Pittsburgh, November 1977.
8.
RothschildWilliam E., Putting It All Together: A Guide to Strategic Thinking (New York: Amacom, 1976), pp. 103–121.
9.
LevittTheodore, “Marketing Myopia,”Harvard Business Review, September-October 1975, pg. 26.
