WaisanenF. B., “A Note on the Response to a Mailed Questionnaire,”Public Opinion Quarterly, Vol. 18, Spring 1954, pp. 210–212; Marvin A. Jolson and Stephen L. Proia, “Classification of Consumer Goods-A Subjective Measure?” Proceedings American Marketing Association, 1976 pp. 71–75.
2.
LinskyA., “Simulating Response to Mailed Questionnaires: A Review.”Public Opinion Quarterly, Vol. 21, 1975, pp. 384–88.
3.
PetersonRobert A., “An Experimental Investigation of Mail-Survey Responses”, Journal of Business Research, Vol. 3, July 1975, pp. 199–209.
4.
WaisanenF. B., same as 1 above.
5.
KerinRoger A., and PetersonRobert A., “Personalization, Respondent Anonymity, and Response Distortion in Mail Surveys,”Journal of Applied Psychology, Vol. 62, Feb. 1977. pp. 86–89.
6.
The cost of printing additional 0.2N questionnaires for a survey without telephone prenotification is inconsequential in case of large studies.
7.
MyersJames H., and HaugArne F., “How a Preliminary Letter Effects Mail Survey Returns and Costs.”Journal of Advertising Research, Sept. 1969, pp. 37–39.
