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A General Paradigm of Marketing: In Support of the ‘3—Dichotomies Model’

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online April, 1978

A General Paradigm of Marketing: In Support of the ‘3—Dichotomies Model’

Volume 42, Issue 2

https://doi.org/10.1177/002224297804200215

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