Marketing Literature: How to Find it with a Computer

Hawkins Donald T. , and Miller Betty , “On-line Data Base Coverage of the Online Information-Retrieval Literature.” Online Review, Vol. 1 No. 1 (January 1977), pp. 59–63; and Betty Miller, “Coverage of Library and Information Science Literature by On-line Data Bases,” Proceedings of American Society for Information Science, Vol. 13 (1976), pp. 298–307.

Williams Martha E. , “Data Bases—A History of Developments and Trends from 1966 through 1975,” Journal of the American Society for Information Science, Vol. 28 No. 2 (March 1977), pp. 71–78.

Williams Martha E. , and Rouse Sandra E. , Computer-Readable Bibliographic Data Bases, (Washington, D.C.: American Society for Information Science, 1976.)

Wolpert Samuel A. , “Management Role for Researchers to Grow as Use of Information Retrieved Systems Expand,” Marketing News, Vol. 11 No. 5 (September 9, 1977), pg. 1.

Sharp Geoffrey , “On-line Business Information,” On-line, Vol. 2 No. 1 (January 1978), pp. 33–40.

Williams, same as references 2 and 3 above.

“Data Bases On-line,” On-line Review, Vol. 1 No. 2 (June, 1977), pp. 91–97.