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Developing a New Residential Market for Carpeting: Some Mistakes and Successes

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Research article

First published online July, 1977

Developing a New Residential Market for Carpeting: Some Mistakes and Successes

Volume 41, Issue 3

https://doi.org/10.1177/002224297704100312

Abstract

This new market generated approximately $10,000 supplementary profits for a retail firm in West Texas.

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