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Book Review: Multidimensional Marketing: Managerial,Societal,Philosophical

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online April, 1977

Book Review: Multidimensional Marketing: Managerial,Societal,Philosophical

Volume 41, Issue 2

https://doi.org/10.1177/002224297704100235

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