Letters to the Editor

Semlow Walter J. , “How Many Salesmen Do You Need?” Harvard Business Review, Vol. 37 (May-June 1959), pg. 129.

Semlow Walter J. , “How Many Salesmen Do You Need?” Harvard Business Review, Vol. 37 (May-June 1959), pg. 127.

See, for example, Kotler Philip , Marketing Management (Englewood Cliffs, NJ: Prentice-Hall, 1976), pp. 377–78 and Montgomery David B. and Urban Glen , Management Science in Marketing (Englewood Cliffs, NJ: Prentice-Hall, 1969), pp. 249–51.

See Lucas Henry C. Jr. , Weinberg Charles B. , and Clowes Kenneth W. , “Sales Response as a Function of Territorial Potential and Sales Representative Workload,” Journal of Marketing Research, Vol. 12 (August 1975), pp. 298–305.