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Book Review: Franchising: Its Nature,Scope,Advantages,and Development

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online October, 1975

Book Review: Franchising: Its Nature,Scope,Advantages,and Development

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Volume 39, Issue 4

https://doi.org/10.1177/002224297503900418

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