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Follow-up Methods,Questionnaire Length,and Market Differences in Mail Surveys

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online April, 1975

Follow-up Methods,Questionnaire Length,and Market Differences in Mail Surveys

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Volume 39, Issue 2

https://doi.org/10.1177/002224297503900205

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