Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Marketing as an Organized Behavioral System of Exchange

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

Journal Homepage Submission guidelines

Restricted access

Research article

First published online October, 1974

Marketing as an Organized Behavioral System of Exchange

Volume 38, Issue 4

https://doi.org/10.1177/002224297403800414

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles