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Book Review: Effective Selling through Psychology: Dimensional Sales and Sales Management Strategies

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online July, 1973

Book Review: Effective Selling through Psychology: Dimensional Sales and Sales Management Strategies

Volume 37, Issue 3

https://doi.org/10.1177/002224297303700325

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