Graphology and Marketing Research: A Pilot Experiment in Validity and Inter-judge Reliability

Abstract

Researchers have pointed out the possible utility of handwriting analysis in revealing personality traits that could be useful in various business problems such as credit screening, personnel selection, and buying behavior.

The authors examine the ability of professional graphologists to predict subjects’ self-rankings of personality traits. The study indicates both low-predictive ability and low inter-judge reliabilities across the predictions that are made.