A Segmentation Analysis on Automobile Buyers during the New Model Year Transition Period

Abstract

How do buyers of “new season” automobiles differ from buyers of “new leftover” automobiles during the period when both models are available for sale? Which variables explain and predict best consumer purchasing behavior during the model year transition period? How useful is linear discriminant analysis for delineating market segments when more than two distinct groups of consumers are present in the market? These are some of the questions discussed with specific application to the 1969-1970 automobile model year transition period.