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Book Review: Industrial Marketing: An Analytical Approach to Planning and Execution

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online October, 1970

Book Review: Industrial Marketing: An Analytical Approach to Planning and Execution

Volume 34, Issue 4

https://doi.org/10.1177/002224297003400429

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