Abstract
An urgent social problem of special interest to marketing people is discussed in this article.
Until recently blacks have primarily operated marginal businesses not particularly attractive to outsiders. Now, one of the thrusts of the black community is business development. Blacks are interested in owning and operating more substantial retailing and light manufacturing businesses. Plans are being made by blacks to develop a wide variety of businesses. The extent to which blacks will succeed in their undertaking depends heavily upon the response of the white business community.
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