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Book Review: Readings in Marketing Information Systems: A New ERA in Marketing Research

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online January, 1970

Book Review: Readings in Marketing Information Systems: A New ERA in Marketing Research

Volume 34, Issue 1

https://doi.org/10.1177/002224297003400132

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