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Book Review: Leitmotifs are Many … Analytical Viewpoints in Marketing Management

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online January, 1969

Book Review: Leitmotifs are Many … Analytical Viewpoints in Marketing Management

Volume 33, Issue 1

https://doi.org/10.1177/002224296903300126

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