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Book Review: Recipes for Managers …: The Practical Approach to Marketing Management

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online October, 1968

Book Review: Recipes for Managers …: The Practical Approach to Marketing Management

Volume 32, Issue 4_part_1

https://doi.org/10.1177/002224296803200423

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