Marketing Food in Developing Nations—Second Phase of the War on Hunger

Abstract

The war on hunger in the developing nations is currently entering a new phase in which marketing and distribution are the critical elements. The problem has been to increase the food production capabilities of these countries. However, through a combination of U.S. aid, self-help programs, and technological advances, accelerated grain production is now possible in countries heretofore having food deficits.

This article elaborates on these points and specifies some of the actions necessary to facilitate the modernization of food marketing in the developing nations. The author also indicates potential areas of opportunity for marketers considering operations in these countries.