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The Current Marketing Question: How Does Brand Awareness-Attitude Affect Marketing Strategy?

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online October, 1967

The Current Marketing Question: How Does Brand Awareness-Attitude Affect Marketing Strategy?

Volume 31, Issue 4

https://doi.org/10.1177/002224296703100414

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