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Book Review: Go Go or No Go …: New-Product Decisions: An Analytical Approach

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online January, 1967

Book Review: Go Go or No Go …: New-Product Decisions: An Analytical Approach

Volume 31, Issue 1

https://doi.org/10.1177/002224296703100133

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