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Book Review: ProbabiLity of Uncertainty …: Research for Marketing Decisions

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online January, 1967

Book Review: ProbabiLity of Uncertainty …: Research for Marketing Decisions

Volume 31, Issue 1

https://doi.org/10.1177/002224296703100132

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