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Book Review: Source,Transmitter,Message,Audience … Industrial Purchasing Behavior: A Study of Communications Effects

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online October, 1966

Book Review: Source,Transmitter,Message,Audience … Industrial Purchasing Behavior: A Study of Communications Effects

Volume 30, Issue 4

https://doi.org/10.1177/002224296603000428

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