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Book Review: Integration and Synthesis …: Marketing: Contributions from the Behavioral Sciences

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online January, 1966

Book Review: Integration and Synthesis …: Marketing: Contributions from the Behavioral Sciences

Volume 30, Issue 1

https://doi.org/10.1177/002224296603000126

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