Abstract
While the influence of psychology on marketing practices is widely recognized, almost no information is available regarding the roles of psychologists in the education of those preparing for careers in marketing.
What related changes are occurring in psychology and in business administration? Are adequate provisions being made so that marketing managers of the future will not have to be self-taught as to their psychological knowledge? Are a sufficient number of psychologists being attracted to the faculties of business schools?
This article by a psychologist on the faculty of a school of business provides some answers.
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