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Does the “9 Fixation” in Retail Pricing Really Promote Sales?

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Research article

First published online October, 1965

Does the “9 Fixation” in Retail Pricing Really Promote Sales?

Volume 29, Issue 4

https://doi.org/10.1177/002224296502900411

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