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Book Review: What are the Odds? … Anticipations and Purchases: An Analysis of Consumer Behavior

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online April, 1965

Book Review: What are the Odds? … Anticipations and Purchases: An Analysis of Consumer Behavior

Volume 29, Issue 2

https://doi.org/10.1177/002224296502900229

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