Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: Handy Addition … The Dartnell Direct Mail and Mail Order Handbook

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

Journal Homepage Submission guidelines

Restricted access

Book review

First published online April, 1965

Book Review: Handy Addition … The Dartnell Direct Mail and Mail Order Handbook

Volume 29, Issue 2

https://doi.org/10.1177/002224296502900222

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Book Review: The Structure and Stability of Retail Trade in Buffalo,1929,1933 and 1935—Grocery Stores

Restricted access

Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience

Restricted access

Book Review: The Case Method at the Harvard Business School

Restricted access

Word-of-Mouth Redefined: A Profile of Influencers in the Travel and Tourism Industry