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Book Review: MSI's First Step …: Promotional Decision Making: Practice and Theory

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online January, 1965

Book Review: MSI's First Step …: Promotional Decision Making: Practice and Theory

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Volume 29, Issue 1

https://doi.org/10.1177/002224296502900120

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