Abstract
The Spain of modern times has been an ultra-conservative nation in virtually every respect: economic, political, religious, and social. But Spain has attained some measure of financial and economic stability within the last five years, and now stands on the threshold of a new economic era.
An efficient marketing structure will be a necessary concomitant of any real economic advancement. The author surveys the current state of marketing in Spain, and indicates some of the steps that will be required for the improvement of the Spanish marketing system.
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