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Book Review: Reasonably Short Analytical Cases …: Cases in Advertising Management

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online July, 1964

Book Review: Reasonably Short Analytical Cases …: Cases in Advertising Management

Volume 28, Issue 3

https://doi.org/10.1177/002224296402800324

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