Abstract
The world of the grocery wholesaler has changed and is continuing to change dramatically. What are the objectives of the marketer in this area? What are his responsibilities and how should he meet them?
In discussing these questions as they apply to the food - distribution industry, the author hits upon background, objectives, and responsibilities that apply to other areas of business enterprise as well. He also constructs a “model” grocery wholesaler whose behavior reflects how management could face its responsibilities.
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