Abstract
An extensive exchange of letters between Professor J. Hart Walters, Jr., and various Polish economists resulted in a first-hand study of marketing in Poland for almost one year.
Drawing on his first-hand experiences in Poland, as well as documentary sources, the author shows why low costs of doing business in Poland are not always accompanied by a high degree of consumer convenience. As in other Eastern European economies, Polish retailing is relatively decentralized, but many major areas of decision-making are centrally controlled.
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