The Products Liability Problem

Abstract

The problem of fixing legal responsibility for product-caused injury or death comes before today's courts with increasing frequency. American courts have begun to look not merely at the product itself and the harm caused, but also at the way in which the product was advertised and especially how it was described in the advertising.

It is implied, therefore, that improper advertising can be the CAUSE of injury. And this means that both advertising agencies and advertisers have serious moral and legal responsibilities to see to it that this does not happen.