Abstract
Clearly recognized in the President's 1962 Economic Report to Congress is the fact that “faster economic growth in the United States requires, above all, EXPANSION OF DEMAND.”
But most academic economists remain critical, ignoring or denying the contributions of creative marketing to a dynamic economy and questioning marketing's value as a progressive social force.
Read what Quentin L. Coons has to say to these economists.
Also see “An Economist Defends Advertising,” by John W. Lowe, pp. 16–19.
Get full access to this article
View all access options for this article.