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Book Review: Risk—Involved Decision Process … Text and Cases in Marketing

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online January, 1963

Book Review: Risk—Involved Decision Process … Text and Cases in Marketing

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Volume 27, Issue 1

https://doi.org/10.1177/002224296302700121

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