Abstract
Railroad management has spent considerable effort urging changes in public policy which they argue is the cause of their present difficulty. One of the dangers of this activity is that it may blind management to the possibilities that still exist within the present regulatory framework for profitable operation of a transport media.
It is suggested that a new approach to the marketing of this service with emphasis on marketing research will help materially to increase sales of railroad transportation services.
Get full access to this article
View all access options for this article.