Abstract
Up until the mid-1940s it was the large food manufacturer who practically dictated to the food store operator what products he stocked on store shelves. Today, after a marketing revolution, it is the chain store operator who wields the power to decide if and when a manufacturer will obtain successful product distribution and sales.
In this article the author examines the extent of the supermarket chains' power and its impact on the manufacturers' efforts to introduce new products and keep established products on the supermarket shelves.
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