Factors Influencing the Demand for New Automobiles

Abstract

What family characteristics are related to the purchase of a new car?

Eight variables were analyzed that can be expected to have an important role in the purchase decision. Through statistical techniques it was possible to test simultaneously the relationship of these factors to new-car purchases by families.

Substantially more information was culled from the data by the chosen statistical technique than would have been possible through other methods. And several unexpected relationships were discovered.