Abstract
Marketing men who sell abroad, or who are contemplating it, will acquire a fresh viewpoint from this 15-point discussion of marketing hazards in foreign countries.
The President of the A. C. Nielsen Company discusses some of the dangers in foreign marketing that discourage the uninitiated, harass the misinformed, and gall the ill advised. But with his warnings are suggestions for positive action to avoid the hazards.
Get full access to this article
View all access options for this article.