Abstract
In the development of the regional shopping center, a policy of tenant selection is evolving that favors the traditional retailer, the department store, and the national chain. By giving these outlets more favorable rental terms and a veto power over prospective tenants, many successful low-margin mass retailers are put into a marginal category.
Is this policy in the best interests of the regional shopping center's future? Is it likely to lead to the lowering of distribution costs? The answers are analyzed in this article.
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