Abstract
How accurate are the estimates of retail sales which are used so widely as market guides? Estimates by Standard Rate and Data Service and by Sales Management are those most commonly used.
The 1954 Census of Retail Trade provides a basis for gauging the accuracy of the estimates, both for counties and cities.
The following article reveals some of the errors in retail-sales estimates. Consideration is also given to evidence of bias, and to the correlation of errors with size of county and city, and with geographical location.
Get full access to this article
View all access options for this article.