Abstract
This condensation was prepared especially for the journal of marketing from the report of the same title published as No. 3 of the Marketing Research Techniques Series by the American Marketing Association. It is a survey of problems and practices in sampling for marketing research.
The report is part of the program of the Marketing Research Techniques Committee created in 1955 under Everett R. Smith, Chairman, to provide discussion and clarification of current marketing-research methods.
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