Abstract
One of the events that excited the most comment in petroleum marketing circles in 1956 was the introduction by Sun Oil Company of five grades of gasoline in Florida. This was particularly significant since Sun had traditionally manufactured and marketed only a single grade of gasoline.
Sun has long been a major factor in price and quality competition in its marketing territory. This is a case history of competition showing how these factors of price and quality competition, along with Sun's distribution setup and technological capacity, influenced the decision to market multiple grades of gasoline.
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