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Mathematical Models,Values of Parameters,and the Sensitivity Analysis of Management-Decision Rules 1

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online April, 1957

Mathematical Models,Values of Parameters,and the Sensitivity Analysis of Management-Decision Rules 1

Volume 21, Issue 4

https://doi.org/10.1177/002224295702100405

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