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The Forum: The Analytic Problem Approach to Marketing and Market Potentials

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online October, 1956

The Forum: The Analytic Problem Approach to Marketing and Market Potentials

Volume 21, Issue 2

https://doi.org/10.1177/002224295602100210

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