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The Forum: Management's “Integrated” Appraisal of Marketing Problems

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online October, 1956

The Forum: Management's “Integrated” Appraisal of Marketing Problems

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Volume 21, Issue 2

https://doi.org/10.1177/002224295602100208

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