“Field Research” in Journalism: A Tentative Review and Appraisal

Axinn George H. , “Communication Habits of Delaware Farmers,” Journalism Quarterly, Winter 1953, pp. 74–75.

Barnhart Thomas F. , and Jones Robert L. , “Reader Reaction to Nine-Column Newspapers and Page Shrinkage,” Journalism Quarterly, Spring 1953, pp. 170–78.

Berelson Bernard , “What Missing the Newspaper Means,” in Communications Research, 1948–49, Lazarsfeld Paul F. , and Stanton Frank N. , eds. (New York: Harper & Brothers, 1949), pp. 111–29.

Berelson Bernard , “Who Reads What and Why,” Saturday Review of Literature, May 12, 1951, pp. 7–8, 30–31.

Bernberg Raymond E. , “The Direction of Perception Technique of Attitude Measurement,” International Journal of Opinion and Attitude Research, Fall 1951, pp. 395–405.

Bigman Stanley K. , “Public Reactions to the Death of a Daily,” Journalism Quarterly, Summer 1955, pp. 267–76.

Braman Edwin C. , and Jones Robert L. , “Television Owning and Newspaper Advertising Reading,” Journalism Quarterly, Fall 1953, pp. 489–501.

Breed Warren , “Newspaper ‘Opinion Leaders’ and Processes of Standardization,” Journalism Quarterly, Summer 1955, pp. 277–84.

Bush Chilton R. , “Notes on a New Method for Determining ‘Newspaper Audience,’” Journalism Quarterly, December 1942, pp. 371–74.

ush Chilton R. , “Toward Improving the Sample in Reader-Interest Surveys,” Journalism Quarterly, September 1946, pp. 287–88.

ush Chilton R. , and Carter Roy E. Jr. , Experiments in Pre-Testing Printed Materials, Part I (Stanford, California: Institute for Journalistic Studies, August 1954).

Campbell Angus , and Metzner Charles A. , Public Use of the Library (Ann Arbor, Michigan: Institute for Social Research, University of Michigan, 1950).

Cantril Hadley , Gaudet Hazel , and Herzog Herta , The Invasion from Mars (Princeton: Princeton University Press, 1940).

Carter Roy E. Jr. , “The Press and Public School Superintendents in California,” Journalism Quarterly, Spring 1954, pp. 175–85.

Cauter T. , and Downham J. S. , The Communication of Ideas: A Study of Contemporary Influences on Urban Life (London: Published for the Reader's Digest Assn. by Chatto and Windus, 1954).

Charnley Mitchell V. , “The Radio Newsroom: A Descriptive Study,” Journalism Quarterly, Spring 1951, pp. 189–95.

Duncan Charles T. , “How the Weekly Press Covers News of Local Government,” Journalism Quarterly, Summer 1952, pp. 283–93.

Ferraby J. C. , “Planning a Mass-Observation Investigation,” American Journal of Sociology, July 1945, pp. 1–6.

Freidson Eliot , “The Relation of the Social Situation of Contact to the Media of Mass Communication,” Public Opinion Quarterly, Summer 1953, pp. 230ff.

Gallup George , “A Scientific Method for Determining Reader Interest,” Journalism Quarterly, March 1930, pp. 1–13.

Griffin Philip F. , “Reader Comprehension of News Stories: A Preliminary Study,” Journalism Quarterly, December 1949, pp. 389–96.

Guttman Louis , “The Principal Components of Scalable Attitudes,” in Mathematical Thinking in the Social Sciences, Lazarsfeld Paul , ed. (Glencoe, Illinois: The Free Press, 1954), pp. 216–57.

Handel Leo A. , Hollywood Looks at Its Audience (Urbana: University of Illinois Press, 1950).

Hansen Morris H. , Hurwitz William N. , and Madow William G. , Sample Survey Methods and Theory, Vol. I: Methods and Applications (New York: John Wiley and Sons, Inc. 1953).

Herzog Herta , “What Do We Really Know About Daytime Serial Listeners?” in Radio Research, 1942–43, Lazarsfeld Paul F. , and Stanton Frank N. , eds. (New York: Duell, Sloan, and Pearce, 1944).

Janis Irving L. , “Fear-Arousing Appeals” and “Personality and Susceptibility to Persuasion,” Chs. 3 and 6 of Communication and Persuasion, Hovland C. I. , Janis I. L. , and Kelley Harold H. (New Haven: Yale University Press, 1953).

Jones Robert L. , and Beldo Leslie A. , “Methodological Improvements in Readership Data Gathering,” Journalism Quarterly, Summer 1953. pp. 345–53.

Katz Elihu , and Lazarsfeld Paul F. , Personal Influence (Glencoe, Illinois: Free Press, 1955).

Kay Herbert , “Toward an Understanding of News-Reading Behavior,” Journalism Quarterly, Winter 1954, pp. 15–32.

Kinter Charles V. , “A Case Study in the Economics of Mass Communication,” Journalism Quarterly, December 1948, pp. 360–62.

Lawrence Raymond D. , “Kansas Publishers—A Professional Analysis,” Journalism Quarterly, December 1938, pp. 337–48.

Lazarsfeld Paul F. , “Communications Research,” in Current Trends in Social Psychology (Pittsburgh: University of Pittsburgh Press, 1949). pp. 233–48.

Lazarsfeld Paul F. , and Kendall Patricia , Radio Listening in America (New York: Prentice-Hall, 1948).

Link H. C. , and Hopf H. A. , People and Books (New York: Book Manufacturers' Institute, 1946).

Lipset S. M. , “Opinion Showing Formation in a Crisis Situation,” Public Opinion Quarterly, 1953, pp. 20–46.

Lyness Paul I. , “The Place of the Mass Media in the Lives of Boys and Girls,” Journalism Quarterly, Winter 1952, pp. 43–54.

MacLean Malcolm S. Jr. , and Hazard William R. , “Women's Interest in Pictures: The Badger Village Study,” Journalism Quarterly, Spring 1953, pp. 139–62.

Merton Robert K. , Fiske Marjorie , and Kendall Patricia , The Focussed Interview (New York: Bureau of Applied Social Research, Columbia University, 1952, 2d ed.), mimeographed.

Merton Robert K. , Fiske Marjorie , and Curtis Alberta , Mass Persuasion: The Social Psychology of a War Bond Drive (New York: Harper & Brothers, 1946).

Nafziger Ralph O. , “Problems in Reader-Interest Surveys,” THE JOURNAL OF MARKETING, April 1945. pp. 359–63.

Nafziger Ralph O. , “The Reading Audience,” in Communications in Modern Society, Schramm Wilbur , ed. (Urbana: University of Illinois Press, 1948), pp. 101–15.

Nafziger Ralph O. , MacLean Malcolm Jr. , and Engstrom Warren , “Useful Tools for Interpreting Newspaper Readership Data,” Journalism Quarterly, Fall 1951, pp. 441–56.

Nafziger Ralph O. , MacLean Malcolm Jr. , and Engstrom Warren , “Who Reads What in Newspapers?”, International Journal of Opinion and Attitude Research, Winter 1951, pp. 519–40.

Nixon Raymond B. , “Changes in Reader Attitudes Toward Daily Newspapers,” Journalism Quarterly, Fall 1954, pp. 421–33.

Payne Stanley L. , The Art of Asking Questions (Princeton: Princeton University Press, 1951).

Riesman David , and Denney Reuel , “Do the Mass Media ‘Escape’ from Politics?” in Reader in Public Opinion and Communication, Berelson Bernard , and Janowitz Morris , eds. (Glencoe, Illinois: The Free Press, 1953, 2d ed.), p. 332.

Riley Matilda White , and John W. Jr. , Toby Jackson , Sociological Studies in Scale Analysis (Rutgers University Press, 1954).

Rogers James L. , “Prospective Teachers' Attitudes Toward Freedom of Information,” Journalism Quarterly, Spring 1955, pp. 169–76.

Sabine Gordon , “Oregon Editorial Writers: A Study of Characteristics,” Journalism Quarterly, Winter 1951, pp. 69–73.

Sandage Charles H. , Building Audiences for Educational Radio Programs (Urbana: University of Illinois Press, 1951).

Schramm Wilbur , “Measuring Another Dimension of Newspaper Readership,” Journalism Quarterly, December 1947, pp. 293–306.

Schramm Wilbur , The Process and Effects of Mass Communication (Urbana: University of Illinois Press, 1954), pp. 3–26, 359–62.

Schramm Wilbur , “The Nature of News,” Journalism Quarterly, September 1949, pp. 259–69.

Schramm Wilbur , and Huffer Ray , “What Radio News Means to Middleville,” Journalism Quarterly, June 1946, pp. 173–81.

Schramm Wilbur , and Ludwig Merritt , “The Weekly Newspaper and Its Readers,” Journalism Quarterly, Summer 1951, pp. 301–14.

Schramm Wilbur , and White David M. , “Age, Education, Economic Status: Factors in Newspaper Reading,” Journalism Quarterly, June 1949, pp. 149–59.

Steigleman Walter A. , “Do Newspaper Headlines Really Promote Street Sales?”, Journalism Quarterly, December 1949, pp. 379–88.

Stewart Raymond F. , “Surveys of Reader Attitudes Toward Newspaper Combinations,” Journalism Quarterly, Summer 1953, pp. 315–20.

Stouffer Samuel , Measurement and Prediction (Princeton: Princeton University Press, 1950). Vol. III of Studies in Social Psychology in World War II.

Suchman Edward A. , and Guttman Louis , “A Solution to the Problem of Question Bias,” Public Opinion Quarterly, Fall 1947, pp. 445–55.

Swanson Charles E. , “Midcity Daily: The Newspaper as It Appeared to Be,” “The News Staff and Its Relation to Control,” “What the People Think a Newspaper Should Be,” Journalism Quarterly, 1949, pp. 304–10; 20–28; 172–80.

Swanson Charles E. , “Predicting Who Learns Factual Information from the Mass Media,” in Guetzkow H. , ed., Groups, Leadership, and Men (Pittsburgh: Carnegie Press, 1951).

Swanson Charles E. , Jenkins James , and Jones Robert L. , “President Truman Speaks: A Study of Ideas vs. Media,” “A Study of Who Believes What,” Journalism Quarterly, Summer 1950, pp. 251–62; Winter, 1951, p. 48.

Swanson Charles E. , “Readability and Readership; A Controlled Experiment,” Journalism Quarterly, December 1948, pp. 339–48.

Swanson Charles E. , “What They Read in 130 Daily Newspapers,” Journalism Quarterly, Fall 1955, pp. 411–21.

Tannenbaum Percy H. , “The Indexing Process in Communication,” Public Opinion Quarterly, Fall 1955, pp. 292–302.

Waples Douglas , Berelson Bernard , and Bradshaw Franklyn , What Reading Does to People (Chicago: University of Chicago Press, 1940).

Wiebe G. D. , “Responses to the Televised Kefauver Hearings,” Public Opinion Quarterly, Summer 1952, pp. 179–200.