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2.
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3.
BerelsonBernard, “What Missing the Newspaper Means,” in Communications Research, 1948–49, LazarsfeldPaul F., and StantonFrank N., eds. (New York: Harper & Brothers, 1949), pp. 111–29.
4.
BerelsonBernard, “Who Reads What and Why,”Saturday Review of Literature, May 12, 1951, pp. 7–8, 30–31.
5.
BernbergRaymond E., “The Direction of Perception Technique of Attitude Measurement,”International Journal of Opinion and Attitude Research, Fall 1951, pp. 395–405.
6.
BigmanStanley K., “Public Reactions to the Death of a Daily,”Journalism Quarterly, Summer 1955, pp. 267–76.
7.
BramanEdwin C., and JonesRobert L., “Television Owning and Newspaper Advertising Reading,”Journalism Quarterly, Fall 1953, pp. 489–501.
8.
BreedWarren, “Newspaper ‘Opinion Leaders’ and Processes of Standardization,”Journalism Quarterly, Summer 1955, pp. 277–84.
9.
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10.
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11.
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12.
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13.
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14.
CarterRoy E.Jr., “The Press and Public School Superintendents in California,”Journalism Quarterly, Spring 1954, pp. 175–85.
15.
CauterT., and DownhamJ. S., The Communication of Ideas: A Study of Contemporary Influences on Urban Life (London: Published for the Reader's Digest Assn. by Chatto and Windus, 1954).
16.
CharnleyMitchell V., “The Radio Newsroom: A Descriptive Study,”Journalism Quarterly, Spring 1951, pp. 189–95.
17.
DuncanCharles T., “How the Weekly Press Covers News of Local Government,”Journalism Quarterly, Summer 1952, pp. 283–93.
18.
FerrabyJ. C., “Planning a Mass-Observation Investigation,”American Journal of Sociology, July 1945, pp. 1–6.
19.
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20.
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21.
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22.
GuttmanLouis, “The Principal Components of Scalable Attitudes,” in Mathematical Thinking in the Social Sciences, LazarsfeldPaul, ed. (Glencoe, Illinois: The Free Press, 1954), pp. 216–57.
23.
HandelLeo A., Hollywood Looks at Its Audience (Urbana: University of Illinois Press, 1950).
24.
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25.
HerzogHerta, “What Do We Really Know About Daytime Serial Listeners?” in Radio Research, 1942–43, LazarsfeldPaul F., and StantonFrank N., eds. (New York: Duell, Sloan, and Pearce, 1944).
26.
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27.
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28.
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29.
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30.
KinterCharles V., “A Case Study in the Economics of Mass Communication,”Journalism Quarterly, December 1948, pp. 360–62.
31.
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32.
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33.
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34.
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35.
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36.
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37.
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44.
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45.
PayneStanley L., The Art of Asking Questions (Princeton: Princeton University Press, 1951).
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47.
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48.
RogersJames L., “Prospective Teachers' Attitudes Toward Freedom of Information,”Journalism Quarterly, Spring 1955, pp. 169–76.
49.
SabineGordon, “Oregon Editorial Writers: A Study of Characteristics,”Journalism Quarterly, Winter 1951, pp. 69–73.
50.
SandageCharles H., Building Audiences for Educational Radio Programs (Urbana: University of Illinois Press, 1951).
51.
SchrammWilbur, “Measuring Another Dimension of Newspaper Readership,”Journalism Quarterly, December 1947, pp. 293–306.
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53.
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54.
SchrammWilbur, and HufferRay, “What Radio News Means to Middleville,”Journalism Quarterly, June 1946, pp. 173–81.
55.
SchrammWilbur, and LudwigMerritt, “The Weekly Newspaper and Its Readers,”Journalism Quarterly, Summer 1951, pp. 301–14.
56.
SchrammWilbur, and WhiteDavid M., “Age, Education, Economic Status: Factors in Newspaper Reading,”Journalism Quarterly, June 1949, pp. 149–59.
57.
SteiglemanWalter A., “Do Newspaper Headlines Really Promote Street Sales?”, Journalism Quarterly, December 1949, pp. 379–88.
58.
StewartRaymond F., “Surveys of Reader Attitudes Toward Newspaper Combinations,”Journalism Quarterly, Summer 1953, pp. 315–20.
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StoufferSamuel, Measurement and Prediction (Princeton: Princeton University Press, 1950). Vol. III of Studies in Social Psychology in World War II.
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SuchmanEdward A., and GuttmanLouis, “A Solution to the Problem of Question Bias,”Public Opinion Quarterly, Fall 1947, pp. 445–55.
61.
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62.
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63.
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65.
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66.
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